Rails to Trails

Web and Print Design / 2022

Develop a brand that supports building stronger communities connected by trails. The website and marketing collateral was created to promote its mission, history, and donation opportunities. My collaboration with board members under the direction of Helen Piling helped determine budget considerations and course of action.

Applications: Illustrator, Photoshop, XD, Wordpress, Invision, Miro
Competitor Market Research
The color palette, font usage, and shape represent historical badges similar to the railroad industry and forest service agencies.
Brand Awareness
Created a series of posters, tickets and publication ads to build awareness of the new trail systems.
Membership Bicycle Jerseys

Bicycle jerseys are offered as part of a membership drive encouraging continuous support.

Trail Maps

Worked with a zoning commissioner and cartographer to create trifold trail maps. My involvement includes overall layout and print management.

Posters and Tee Shirts for Annual Running Event

Designed as a playful promotional poster for an annual event targeting the local community, primarily young parents and kids.