What if we could build a network of community chefs with a fast and simple way of searching and sharing your own recipes? Community Chefs' prototype answers the question through a series of usability testing, ideations, iterations and high-fidelity comping.
A persona helped establish the biggest concern - saving and organizing recipes. I also felt it was an excellent opportunity to map the users' journey through the product.
The journey map revealed pain points while sharing their own recipes. Taking a deeper dive, we discovered some areas during the uploading process worth exploring.
This is where I looked at the overall information hierarchy and strategically placed critical screens that include on-boarding, how recipes are found and organized, and how to share your own recipes.
Contrasting the whimsical font Glodock Display with a clean sanserif font - Acumin Pro to help balance out the two contrasting ideas.
The solution was to format the uploading process in a template encouraging users to share their recipes. Recipes are uploaded in specific sections that include recipe names, ingredients, descriptions, and additional comments. Users will also be able to take photos of each section, making the whole process easier to understand.