What if we can help people search for a healthcare provider while providing enough information about the doctor before they make an appointment? The plan is to build and test a doctor search prototype using design thinking methods.
Understanding the problem by comparing markets of similar products. The goal is to analyze the strengths and weaknesses of the competition.
The data sums up my insights from the survey and interview, revealing characteristics of the user's values and how they prioritized information about the doctor. This information allowed me to structure the doctors' bio screen and profile accordingly.
Provides information on critical screens. This was particularly important as we explored each interaction, optimizing the number of steps from start to finish.
Determining spatial relationships using UI elements provided clarity during the user test. We discovered the original version did not offer a strong “call to action,” delaying the end goal. Modified wireframes represent a more simplified design approach reducing the number of tasks on each screen.
Styleguide represents a balance between a soft color palette and a clean sanserif font - Lato and Adella.
The goal was to streamline the doctor search experience, which includes no login requirements while providing enough information on the doctor before making an appointment. However, insurance criteria must be met before validating the doctor's appointment, which requires account setup.