Resume

Profile

I’m Known for creativity, strategic thinking, and passion for design. With over two decades of experience in the visual design space, I can quickly move from developing concepts that help shape customer perception to creating a product that people love using.  My sweet spot is where user experience and brand strategy meet.

Freelance  |  Visual Designer  |  2003 to present​​​​​​​

Develop and maintain client relationships that encourage loyalty and confidence.
Collaborate with stakeholders to define project vision and develop a creative outline that adheres to marketing goals and timelines.
Create project proposals and manage changes to ensure the financial success of each project.

Recent Projects

WeekdayRX
With a focus on humanizing workplaces, I have provided support to this client through cohesive visual storytelling for each custom-designed event - from leadership workshops to small cohort training. Additional branding needs include the editorial design of printed materials, slide deck presentations, event posters, website updates, brochures and workshop handouts.

Rails to Trails
A nonprofit organization with a mission of converting historic railways to public trail systems. My involvement includes a complete website rebuild using UX processes. Also includes, collaborating with board members and cartographers resulting in trail maps brochures and outdoor wayfinding displays, and various editorial designs for annual events.

Publications
Create style guide templates for brand rebuild with community-driven visual storytelling. Design print and digital advertising that promotes client messages with proven sales results. Collaborate with writers, journalists, and advertising managers to ensure the smooth and timely creation of published materials.

Mary Meyer Life Fitness
Design digital and print promotions for an annual triathlon event. Projects include creating and testing website prototypes and optimizing server-side analytics to ensure performance and recognizability. Create print mailers, brochures and event signs.

Merex Inc.
Implement an existing trade show brand for an aviation manufacturing company. Projects include the design of exhibit backdrops, posters and banners, interactive instructional kiosks, tabletop booklets, and direct mailers leading up to the event.

Pinpoint Design Group  |  Art Director |  1997 to 2003

• Managed multiple stages of the design process, from initial mock-ups to final press checks, while keeping within budget criteria.
• Developed proposals, provided design direction, implemented strategy, and delegated responsibilities to team members.

Fred Meyer Advertising |  Graphic Designer  |   1999 to 2003

• Designed and produced retail magazine layouts, newspaper advertising, and large display signs in a fast-paced retail environment.
• Collaborated with copywriters and photographers to create page layouts for the home and garden division.

Skills

Interactive
Team Collaboration
Project Management
User Research
Synthesis
User Testing
Journey Mapping
Card Sorting
Information Architecture

Visual
Illustration
Rapid Concepting
Sketching
Design Principles
Typography
Wireframing
Prototyping
High Fidelity Designs

Technical
Adobe Suite
Sketch
Figma
Invision
Miro
Optimal Sort
Marvel
HTML/CSS

Education

UX Design Boot Camp Certificate
Springboard  |  2022  

Web Development Certificate
Adobe Software Systems  |  2006

Bachelor of Arts in Graphic Design
Washington State University, Pullman, WA  |  1989

Want to get in touch?
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